Indonesian Millennials: Building Metrosexual Capitalist Industry through Instagram #cowokmilenial
نویسندگان
چکیده
The digital era has changed the human lifestyle of social media use. Social become a platform not only to show “who one is” in cyberspace but also for capitalist industry promote consumerism. As most popular platforms, Instagram is utilized by achieve its goals sales and growth. This study aims determine how posts from with hashtag. #cowokmilenial used build metrosexual side. researchers employed qualitative approach semiotic method on through hashtag during 2019. findings this indicate that constructs meaning men among Indonesian millennials skincare products (especially facial care/Rodeos soap) which promise help them look handsome clean, bright, acne-free face.
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ژورنال
عنوان ژورنال: Plaridel
سال: 2021
ISSN: ['2508-0504', '1656-2534']
DOI: https://doi.org/10.52518/2021-09pssa